15+ years. 100s of operators. $100M+ in travel experience revenue. Now all of that works for you.

Hi, I’m Shahreen Leech.

My career has spanned aviation law, government policy, airline marketing, global Online Travel Agents (OTAs), and now — tourism operator growth. It's an unusual path, but every step of it informs what I do for clients today.

I started out as a qualified solicitor, working in aviation law and policy for the Australian Government before moving to the OECD's International Transport Forum in Paris. From there I moved into commercial roles at Singapore Airlines — managing marketing, partnerships, and commercial strategy across New Zealand and Australia.

Then came the OTA side. As Regional Manager Australia & New Zealand at GetYourGuide, and then Country Manager ANZ at Pelago for five years, I sat inside the platforms and saw exactly how they think — how they rank listings, structure commission, and decide which operators win. I also saw the gap: brilliant operators with incredible experiences, losing to the algorithm because nobody had shown them how to play the game.

So I left the platform side and started Scale Tours — to give operators direct access to the insider knowledge that used to only exist behind corporate walls.

Scale Tours is not a marketing agency. We embed a complete growth system into your business — and we do it all for you.