REAL OPERATORS.
REAL RESULTS.
Bookings growth, year-on-year
(Melbourne Day Tour Operator)
Increase in bookings
(Cairns Day Tour Operator)
Category ranking achieved by multiple clients on Viator & GetYourGuide
355% REVENUE IN 60 DAYS
Infinity Fun Travel | Day tours and transfers | Cairns, QLD
The challenge:
Under-optimised OTA listings and untapped opportunity to improve conversion, bookings and order value across key tours.
What we did:
Optimised three priority tours across Viator, GetYourGuide and Klook, improving SEO, content, pricing alignment, asset sequencing and conversion strategy.
The result:
Grew bookings by 310% and revenue by 355% within 60 days, while lifting AOV by 11%.
“We have achieved a 287% increase in bookings compared to last year.”
— Man, Owner
5X Revenue Growth
Local Way Tours | Day Tours | Melbourne, VIC
The challenge:
Managing a large OTA tour portfolio while improving visibility, performance and revenue across key channels.
What we did:
Optimised listings across GetYourGuide, Viator and Klook, improving content, images, structure and ranking strategy across core products.
The result:
Grew OTA revenue by 139% year-on-year, exceeding the agreed 2x revenue target.
"Working with Shahreen on our OTA optimisation and management was honestly a huge blessing for our business. I'll admit, I was a little cautious at first, but after speaking with her and then meeting face-to-face over Zoom, I immediately knew two things: she genuinely knew what she was talking about, and she genuinely cared about helping.
As a small business, OTAs can quickly become the bane of your existence — but they're also a necessary part of this industry. We'd reached a point where we were too busy and our lack of knowledge in that area just wasn't up to scratch. Shahreen came in, took the time to understand exactly what we were doing and what we were aiming for, even with a fairly large product portfolio. She then got to work optimising everything, from text and images through to overall presentation and structure.
The results speak for themselves. We're now five times up compared to this time last year and still continuing to grow. I'd highly recommend Shahreen for any small to medium business looking to grow through optimising their OTAs."
— Ray, Owner
273% MORE BOOKINGS
Heart of Reef Shuttles | Airport and reef transfers | Cairns, QLD
The challenge:
Low OTA visibility, under-optimised listings, and booking setup issues limiting performance.
What we did:
Improved images, content, SEO and bookability across GetYourGuide and Viator, while expanding distribution to additional channels.
The result:
Grew GYG revenue by 245%, with bookings up 273% and conversion improving from 4.52% to 12.89%.
“We have really seen a big increase in bookings from GYG which is fantastic, thank you!”
— Cameron, Owner
523% GROWTH ON A SINGLE TOUR
Cheeky Kea Travel | Day tours | Christchurch, NZ
The challenge:
Under-optimised OTA listings and untapped growth potential across key South Island tours.
What we did:
Optimised three core tours across GetYourGuide, Viator and Klook, improving SEO, content, imagery, category alignment and conversion opportunity.
The result:
Delivered standout Nov–Dec growth, including 224% for Arthur’s Pass, 523% for Kaikōura Whale Watch and 65% for Mt Cook, with OTA revenue up 271% on GYG and 227% on Viator.
146% YEAR-ON-YEAR GROWTH
Mate Tours | Day tours | Sydney / NSW
The challenge:
Under-optimised OTA listings and untapped revenue potential across key tours.
What we did:
Optimised four listings across GetYourGuide and Viator, improving SEO, pricing alignment, imagery and category positioning.
The result:
Delivered 146.9% year-on-year revenue growth across four optimised tours.
BOOKED OUT 3-4 MONTHS AHEAD
Activity Tours Australia | Small-group day tours | Sydney / Blue Mountains, NSW
The challenge:
Under-optimised OTA listings and untapped opportunity to improve visibility, differentiation and forward bookings.
What we did:
Refreshed listings, SEO, imagery and channel strategy across key OTA platforms, while supporting expansion into additional channels.
Added a direct booking tool to enhance website conversion and save staff time answering pre-booking questions.
The result:
Stronger booking momentum and forward forecasts, with the client reporting the next 3–4 months looked very strong and January was tracking huge.
“It is looking very good for the next 3–4 months as well! January is looking HUGE!”
— Brad, Owner